Capacity promises sales can keep

28 April 2026 · 6 min read

A date promised without a glance at changeovers is a guess. Here is a lighter way to give sales a rule of thumb without a full planning overhaul.

Desk with charts and a calculator for planning work

Sales teams hate calling customers to move dates. Production teams hate being surprised by dates they never approved. The friction is rarely personal; it is arithmetic that nobody shared.

Count the scarce resource

Pick the one machine, bay, or skilled pair that everything waits on. Ignore average utilisation across the whole building — averages hide the queue.

Price changeovers honestly

If a colour or tool change costs forty minutes, stop pretending those minutes are free when a “quick insert” arrives. Fold them into the weekly sketch sales sees.

Offer two kinds of dates

  • Standard — uses published lead times and needs no escalation.
  • Stretch — requires a named operations approval the same day.

Customers prefer a slightly longer honest date to a heroic one that slips twice.

A Capacity & Scheduling Review walks through your actual week rather than a textbook model.